Polvanera started up in 2003 and together with some other producers (a.o. Chiaromonte) is responsible for a revaluation of the Primitivo in Gioia del Colle DOC: powerful, alcoholic wines but with a delicious fraicheur and juiciness. Besides their own young vineyards they also rent old Alberello vineyards (60 year old bush vines) which are used for the top wines. The Primitivo 17 is made from these old vineyards and is awarded practically every year with the 3 bicchieri of Gambero Rosso. The vineyards are situated at 400m altitude where there is always a refreshing breeze that cools the air. The vineyards are certified organic. No wood is used at all, neither during fermentation nor aging. Thus, the wines retain their elegant freshness with mineral characteristics. They also produce beautiful aromatic white wines of Minutolo and Bianco d’Alessano.
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